Ranting

Damn Good Causes > Elmwood Cemetery

September 30th, 2009

Dear Friends of Elmwood,Another year has almost gone, and four more seasons have graced Elmwood with their particular favor.  Winter brings its stark outlines to frame the cold.  Spring brings its palette of renewal , summer its bright growth, and fall itscrisp change.And each brings its own challenge.While still recovering from the storm of last year and its toll, this year has ...

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Damn Good Causes > Boys & Girls Club

September 30th, 2009

(fundraising appeal letter)Dear Friend of the Boys & Girls Club,Another red hot summer is before us.  A hundred degrees.  A hundred per centhumidity.  A hundred days of sweating through your shirt a hundred differentways.  But no matter how hot we get, it's always hotter for some.In  the streets, summers are hotter...and futures burn up.Summer air in the inner ...

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Damn Good Causes > Elmwood Cemetery (again)

September 29th, 2009

(special appeal letter)Dear (name):We’ve trimmed and pruned, but we’ll need your help for new growth.While our charge is to care for those at rest, we must still survive the living reality of the economy.  Even after deep budget cuts and yeoman’s effort from every member of our staff, our reality has been a declining endowment, stagnant or declining income, and increasing ...

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Kernels > Give Yourself a 10 in Advertising

September 10th, 2009

1. Know your product.“Only tattoos last longer.”Doc Martens“When you’re on a liquid diet, snaps on your outfits are pretty handy.”baby clothes2. Know your prospect.“If she asks you what you’re drinking,do you really want to say ‘spritzer’ to this woman?”Dewars“Screwing, nailing, reaming LIVE!”Trauma on Tour, Smith & ...

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Kernels > Wisdom

September 8th, 2009

Traditional wisdom suggests that in order to have large marketing and advertising ideas you must have large overhead.  All I have is a small dog.I suggest that, very often, traditional wisdom bites.I come with an entire ad agency built right in.  No extra charge.I’ve worked for several, owned a couple, held down every agency management job there is, and reinvented how some of them ...

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