Ranting

Kernels > Give Yourself a 10 in Advertising

September 10th, 2009

1. Know your product.“Only tattoos last longer.”Doc Martens“When you’re on a liquid diet, snaps on your outfits are pretty handy.”baby clothes2. Know your prospect.“If she asks you what you’re drinking,do you really want to say ‘spritzer’ to this woman?”Dewars“Screwing, nailing, reaming LIVE!”Trauma on Tour, Smith & ...

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Kernels > Wisdom

September 8th, 2009

Traditional wisdom suggests that in order to have large marketing and advertising ideas you must have large overhead.  All I have is a small dog.I suggest that, very often, traditional wisdom bites.I come with an entire ad agency built right in.  No extra charge.I’ve worked for several, owned a couple, held down every agency management job there is, and reinvented how some of them ...

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Off The Wall > The Last Shot

September 6th, 2009

We're down to seconds. Absolute victory. Complete defeat. Heads high and high fives. Chins down all the way down the bench. This is the clutch. The rejection of hard iron or the embrace of nylon. Execute.Each side must shine.  Individual, colorful ability acting as an extension of the whole. Both sides acting as one, working toward a goal. Springhill Coated Cover C2S.One side slows the ...

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Off The Wall > Fourth and Goal

September 5th, 2009

A few feet turn to miles. Another chance turns into the last chance. To kick  is to surrender. To try and fail is absolute failure. Here, legends are  found and careers are lost. Ready, set.Bright colors, terms and numbers loom large on both sides. One has backs, wideouts and shotguns. The other has monster men, safeties and blitzes. Both have  enormous pride and spirit. Springhill ...

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Off The Wall > Eagle To Win

September 4th, 2009

Last hole. And you're coming out of your shoes. Safe doesn't get it.  Bailing out won't make it.  Playing the odds won't win it. You're going for it. Because coming in second still loses.Your strength comes from one side, your control from the other. What makes you colorful, what makes you a winner, is your ability to call on both.  Springhill Coated Cover ...

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