Ranting

Memphasis > Ad Up

August 9th, 2012

ADVERTISING. YOU GOTTA LOVE IT. From time to time, I’ve been invited to lecture on advertising, copywriting and the creative process in college classrooms – as opposed to the uninvited lectures I’ve given in all kinds of rooms. I tell students that advertising is a terrible business made up of itty-bitty margins, great big egos, volcanic eruptions and ...

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Memphasis > Remembering The Decathlon

August 2nd, 2012

SHOOTING THE MOON FOR GOLD. My fellow decathlete, Jeff Chamblin, called. We remember the competition as if it were yesterday. Surely we all remember the wedge on 18 at Galloway, dug from a heavy lie in a front yard on Walnut Grove, having arrived there after a 350-yard drive, 250 yards of that by virtue of bounces in the street. Even now, we can see the wedge rising ...

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Memphasis > Thundering Across America

July 26th, 2012

ON THIS CROSSING, EVERY STEP RESONATES. In the big bubble-shaped cars of the 1940’s, the space – the shelf, if you will – between the back seat and the rear window was roughly the size of Overton Park, a place for picnic baskets, hatboxes, shopping bags, and babies. For me. No baby seats. No seat belts. The only things that would keep me from flying ...

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Memphasis > John or Bill

July 19th, 2012

A PROPHET IS NOT WITHOUT HONOR, SAVE AROUND HERE. If William Faulkner looked out the window on this cloudy day he would see the still and always green magnolia leaves still and always sad still and always there still and always reminding remanding back still and always back in the sunless indolent superheated moment between a dark brooding now the even darker starker ...

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Memphasis > It’s All Ours

July 12th, 2012

TURNS OUT, WE HAVE A PLAN. READ IT. If you sat down at the proverbial kitchen table – in fact, if every one of us sat down at your kitchen table – and made a top-ten list of what should be the guiding principles of our public schools, you might wonder just what we’d come up with. Here you go: “1. The academic success and well-being of our ...

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