Memphasis > One Quiet Truck
August 30th, 2012
JUST SEND ONE QUIET TRUCK. My friend Joan White died a couple of weeks ago. You may not have known that. In fact, if you aren’t a member of advertising’s old school fraternity, you may not know that Joan made the boys let the girls in and made the business, and us, better. In fact, if you aren’t a member of Temple Israel, you may not know how much ...
Memphasis > First and ten. First ever.
August 23rd, 2012
MOVING THE CHAINS. Georgia scored again while I was throwing up. Georgia and I had already done these things several times in the preceding three hours. Like Tennessee, I didn’t think I had anything left. Very late in the fourth quarter, our offense had gone ice cold and we were down by eight – and my temperature was red hot, up by two. Millions were ...
Memphasis > Problematic.
August 16th, 2012
WE ALL LOSE, 7-1. While the suburbs cite the test performance of Memphis students as a primary reason to form their own systems, a closer examination reveals that they themselves seem to be lacking in a basic understanding of math. For example: In here, the subtraction of one school system from two leaves one. Out there, it creates seven. In Memphis and the rest ...
Memphasis > Ad Up
August 9th, 2012
ADVERTISING. YOU GOTTA LOVE IT. From time to time, I’ve been invited to lecture on advertising, copywriting and the creative process in college classrooms – as opposed to the uninvited lectures I’ve given in all kinds of rooms. I tell students that advertising is a terrible business made up of itty-bitty margins, great big egos, volcanic eruptions and ...
Memphasis > Remembering The Decathlon
August 2nd, 2012
SHOOTING THE MOON FOR GOLD. My fellow decathlete, Jeff Chamblin, called. We remember the competition as if it were yesterday. Surely we all remember the wedge on 18 at Galloway, dug from a heavy lie in a front yard on Walnut Grove, having arrived there after a 350-yard drive, 250 yards of that by virtue of bounces in the street. Even now, we can see the wedge rising ...
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