September 8th, 2009
Traditional wisdom suggests that in order to have large marketing and advertising ideas you must have large overhead. All I have is a small dog.
I suggest that, very often, traditional wisdom bites.
I come with an entire ad agency built right in. No extra charge.
I’ve worked for several, owned a couple, held down every agency management job there is, and reinvented how some of them are done.
What you’re probably paying a fortune for, I’ll do for chicken feed.
It takes a lot of them to do what I do all by myself.
And when you need more, I’ll make the resources you need appear only when you need them, and disappear when you don’t. That’ll tend to saw a budget in half.
Some call that cost-efficient. I call it magic.
During the next high-tech, buzzword-loaded agency presentation you attend, consider that beautiful, almost iridescent, blue-gray dot in the middle of chicken poop.
Remember, that’s chicken poop, too.
During a recession, everyone is aware that clients don’t have a dollar to waste.
I’ve always been aware that clients don’t have a dollar to waste.