Ranting

Elmwood Cemetery (again)

September 29th, 2009

(special appeal letter)

Dear (name):

We’ve trimmed and pruned, but we’ll need your help for new growth.

While our charge is to care for those at rest, we must still survive the living reality of the economy.  Even after deep budget cuts and yeoman’s effort from every member of our staff, our reality has been a declining endowment, stagnant or declining income, and increasing pressure on every cost center.  Those budget cuts have helped.  Our year-end campaign was more successful than last year and that’s a good sign.  The endowment will get out of the ditch, and is showing signs of life again.  A close watch of every penny will continue to net real dollars.  Increased interest in and awareness of Elmwood will bring us increased support.  All will take time.

For the spring to come, we have to face the winter.

To cover our operating budget shortfall and to assure our recovery, we’re depending on you – just as we have depended on leaders like you for the last 157 years – to lead us up and over this mountain.

Please do what you can, and as always, do more than you’re asked.

If you’d like to have a more detailed discussion, just let us know.  We’ll be happy to talk or meet with you at your convenience.

You are Elmwood.

Sincerely,

DAN CONAWAY

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